Why These 5 Franchises Stand Out From the Crowd

Published date: April 28, 2017
Modified date: April 28, 2017
  • Location: Europe

Franchising is a me-too kind of business. When one brand hits big, competitors follow. Look at how Massage Envy’s success spawned an industry of massage franchises, or how Five Guys Burgers set off a stampede of “better burger” concepts. But the scrum doesn’t last: Some brands flame out, and others rise to the top. So what makes one better than the next? There’s no single answer -- but by examining five of the brands that sit atop their categories in our Franchise 500, you can see what it takes to truly stand out.


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