Rihanna Gives Boost to Puma With Original Clothing Line

Published date: April 28, 2017
  • Location: Europe

Strong demand for sneakers designed by singer Rihanna helped Puma achieve higher-than-expected sales growth in the fourth quarter and the German sportswear firm said on Thursday a busy sports calendar should help it in 2016.


Puma, which fell out of favor as a fashion brand for women, has made tapping into the booming female sportswear market a key part of its strategy for getting back into the race with industry leaders Nike and Adidas.


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